class << self vs self.method with Ruby: what's better?

Question

This Ruby Style Guide tells that is better using self.method_name instead of class method_name. But Why?

class TestClass
  # bad
  class << self
    def first_method
      # body omitted
    end

    def second_method_etc
      # body omitted
    end
  end

  # good
  def self.first_method
    # body omitted
  end

  def self.second_method_etc
    # body omitted
  end
end

Are there performance issues?

Answer 1

class << self is good at keeping all of your class methods in the same block. If methods are being added in def self.method form then there's no guarantee (other than convention and wishful thinking) that there won't be an extra class method tucked away later in the file.

def self.method is good at explicitly stating that a method is a class method, whereas with class << self you have to go and find the container yourself.

Which of these is more important to you is a subjective decision, and also depends on things like how many other people are working on the code and what their preferences are.