Slowly, the Unix world is moving from ASCII and other regional encodings to UTF-8. You need to be running a UTF terminal, such as a modern xterm or putty.
In your ~/.bash_profile set you language to be one of the UTF-8 variants.
export LANG=C.UTF-8
or
export LANG=en_AU.UTF-8
etc..
You should then be able to write UTF-8 characters in the terminal, and include them in bash scripts.
#!/bin/bash
echo "UTF-8 is gr?at ?"
See also: https://serverfault.com/questions/11015/utf-8-and-shell-scripts
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