It sounds like you built the framework for a simulator and not for a device. When the linker is trying to link the application for a device, it doesn't find the framework built for that device.
Two of the ways to do it are as follows.
1) When building the framework, set the active scheme appropriate for the device (upper left area in Xcode). Then, before building the application for the device, go to Build Settings for the app and add the framework's location to Framework Search Paths. Make sure you pick the right binary! For example, when building for the iOS simulator, a debug binary of the framework is going to be in a directory called Build/Products/Debug-iphonesimulator.
With this approach you also need to add the framework to the Copy Files build phase of your app, specifying Destination as Frameworks.
2) Embed the framework into the application, make it a dependency of the app, and set up the application to link with the framework in the app's Build Phases. See
https://developer.apple.com/library/content/documentation/MacOSX/Conceptual/BPFrameworks/Tasks/CreatingFrameworks.html
about embedding a framework and for other useful framework-related info. A convenient way of accomplishing this is to go to the General tab of your application target and add the framework in the Embedded Binaries section.
Alternatively, if you create your framework after creating the application, you can ask Xcode to embed the framework into the app.
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