Your reference is incorrect. An array can be an lvalue (but not a modifiable lvalue), and an "array name" (identifier) is always an lvalue.
Take your example:
int x[10];
int i = 0;
x = &i; //error occurs!
Apply C11 6.5.1, paragraph 2:
An identifier is a primary expression, provided it has been declared
as designating an object (in which case it is an lvalue) ...
We see that x is a primary expression and is an lvalue, because it has previously been declared as designating an array object.
However, the C language rules state that an array expression in various contexts, including the left-hand-side of an assignment expression, are converted to a pointer which points at the first element of the array and is not an lvalue, even if the array was. Specifically:
Except when it is the operand of the sizeof operator, the _Alignof operator, or the
unary & operator, or is a string literal used to initialize an array, an expression that has
type ‘‘array of type’’ is converted to an expression with type ‘‘pointer to type’’ that points
to the initial element of the array object and is not an lvalue. If the array object has
register storage class, the behavior is undefined.
(C11 6.3.2.1 paragraph 3).
The pointer which is the result of the conversion specified above is not an lvalue because an lvalue designates an object, and there is no suitable object holding the pointer value; the array object holds the elements of the array, not a pointer to those elements.
The example you use in your question implies that you understand that an array expression decays (is converted to) a pointer value, but I think you are failing to recognize that after the conversion, the pointer value and the array are two different things. The pointer is not an lvalue; the array might be (and in your example, it is). Whether or not arrays are lvalues in fact has no bearing on your example; it is the pointer value that you are trying to assign to.
If you were to ask instead: Why do arrays decay to pointers when they are on the left-hand-side of an assignment operator? - then I suspect that there is no particularly good answer. C just doesn't allow assignment to arrays, historically.
