npm - React - Minified exception occurred

Question

I have React js installed via NPM and using browserify to manage components in react. When an exception occurs in React, the console shows as

"Uncaught Error: Minified exception occurred; use the non-minified dev environment for the full error message and additional helpful warnings."

How do I enable full error messages ?

Answer 1

Setting NODE_ENV to development as Benjamin Gruenbaum pointed out in the comment resolved the issues.

set NODE_ENV=development