There has already been an answer chosen as a correct one, however its seems
like none of the answers clearly and concisely explain what is happening.
So let me give this a shot:
$(element).data(key, value)
does not change the html5 'data-*' attributes of the element, jQuery internally stores the key-value (in jQuery.cache).
As a result when you call $(element).data(key)
you get what is stored internally by jQuery.
To answer your question here:
Since you are looking to change the data-you
attribute of your html tag you will instead need to use the attr()
method
Thus:
console.log($("#you").attr("data-you")); // Hello mean
$("#you").attr("data-you", "yes change you atribute");
console.log($("#you").attr("data-you")); // The data-you attribute has been changed.
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