Private Sub dataGridView1_CellFormatting(ByVal sender As Object, _
    ByVal e As DataGridViewCellFormattingEventArgs) _
    Handles dataGridView1.CellFormatting
    ' If the column is the Artist column, check the
    ' value.
    If Me.dataGridView1.Columns(e.ColumnIndex).Name _
        = "Artist" Then
        If e.Value IsNot Nothing Then

            ' Check for the string "pink" in the cell.
            Dim stringValue As String = _
            CType(e.Value, String)
            stringValue = stringValue.ToLower()
            If ((stringValue.IndexOf("pink") > -1)) Then
                e.CellStyle.BackColor = Color.Pink
            End If

        End If
    ElseIf Me.dataGridView1.Columns(e.ColumnIndex).Name _
        = "Release Date" Then
        ShortFormDateFormat(e)
    End If
End Sub

'Even though the date internaly stores the year as YYYY, using formatting, the
'UI can have the format in YY.  
Private Shared Sub ShortFormDateFormat(ByVal formatting As DataGridViewCellFormattingEventArgs)
    If formatting.Value IsNot Nothing Then
        Try
            Dim dateString As System.Text.StringBuilder = New System.Text.StringBuilder()
            Dim theDate As Date = DateTime.Parse(formatting.Value.ToString())

            dateString.Append(theDate.Month)
            dateString.Append("/")
            dateString.Append(theDate.Day)
            dateString.Append("/")
            dateString.Append(theDate.Year.ToString().Substring(2))
            formatting.Value = dateString.ToString()
            formatting.FormattingApplied = True
        Catch notInDateFormat As FormatException
            ' Set to false in case there are other handlers interested trying to
            ' format this DataGridViewCellFormattingEventArgs instance.
            formatting.FormattingApplied = False
        End Try
    End If
End Sub