Metrics are always numeric. But you can use a labels to export string values, this is typically used to export build or version information. E.g.
version_info{version="1.23", builtOn="Windows", built_by="myUserName" gitTag="version_1.0"} = 1
so you can show in Grafana which version is currently running.
But (!!!) Prometheus is not designed to handle a lot of label combinations. Prometheus creates a new file for every unique label value combination. This would mean that you creat a file per player if you had one metric per player. (And you still need to calculate the amount of players per Region)
What you could do is define regions in your software and export a gauge for every region representing the amount of players logged in from this region:
player_count{region="Europe"} 234
player_count{region="North America"} 567
...
If you don't want to hardcode the regions in your software, you should export the locations of the players into a database and do the statistics later based on the raw data.
与恶龙缠斗过久,自身亦成为恶龙;凝视深渊过久,深渊将回以凝视…