magento2 - Google Tag Manager Incomplete Funnel Issue

Question

i've setuped GTM on my online store (magento2 using a custom extensio). [i've done this on several stores with success]

On one particular store we are getting some issues on the funnels, the Product Views and Transactions arent being recorded.

Below is the GA funnel

GA Funnel Image

Using GTM debug, i've isolated the datalayers for the product page and for the success page. The datalayers are below

--- Product Page dataLayer ---

{
  gtm: {start: 1611324270479, uniqueEventId: 4},
  event: 'gtm.load',
  ecommerce: {
    detail: {
      products: [
        {
          name: 'Bracelet',
          id: '501',
          price: '3.90',
          category: 'Man'
        }
      ]
    }
  }
}

--- Checkout Success Page dataLayer ---

{
  gtm: {start: 1611324363183, uniqueEventId: 5},
  event: 'gtm.load',
  ecommerce: {
    purchase: {
      actionField: {
        id: '000000054',
        affiliation: 'Store Name - Store Name - PT',
        revenue: '6.9000',
        coupon: '',
        tax: '1.2900',
        shipping: '2.4400'
      },
      products: [
        {
          name: 'Bracelet',
          id: '501',
          price: '3.17',
          category: 'Man',
          list: 'Man',
          quantity: '1.0000'
        },
        {
          name: 'Watch',
          id: '61',
          price: '20.24',
          category: 'Man',
          list: 'Man',
          quantity: '1.0000'
        }
      ]
    },
    currencyCode: 'EUR'
  }
}

Can someone help me understand why this 2 steps arent being populated with data.

Thanks

question from:https://stackoverflow.com/questions/65846806/google-tag-manager-incomplete-funnel-issue

Answer 1

Should your event for the Checkout Success be event: 'purchase' and not event: 'gtm.load'.